The Shorewood Dairyland Mile
The Shorewood Dairyland Mile is an all-ages race
If you're looking for an exciting and family-friendly way to experience the Tour of America's Dairyland, the Shorewood Dairyland Mile is the perfect event. Set for Friday, June 27, 2025, this high-energy, one-mile race is open to runners of all speeds and experience levels. Whether you're aiming for a personal record or just want to soak up the electric atmosphere, Shorewood's race is a must-see (or must-run!) event.
The Dairyland Mile Series is a two-night event that brings together runners and spectators for an exhilarating one-mile race right before the Downer and Shorewood Tour of America’s Dairyland Criterium cycling events. The series features:
Shorewood Dairyland Mile (Friday, June 27)
Downer Ave Dairyland Mile (Saturday, June 28)
Both races are filled with thousands of cheering fans, energetic crowds, and plenty of post-race fun. The Shorewood event brings its own unique charm with a vibrant community feel, great spectating spots, and excellent local restaurants and bars to enjoy after the race.
If you’ve never attended a criterium-style race, you're in for a treat. Imagine sprinting down a fast, closed-road course, lined with enthusiastic spectators, music pumping, and the smell of delicious food in the air.
Here’s what makes the Shorewood Dairyland Mile special:
Fun for all runners – Whether you're a seasoned runner or just want to see if you can still run a mile like you did in high school gym class, this race welcomes everyone who can finish in under 15 minutes.
Awesome spectator experience – Grab a spot near the start/finish line on Oakland Avenue to cheer on the runners and stay for the high-speed pro cycling races that follow.
Post-Race Celebrations: Stick around after the race for free beer and cookies, and enjoy one of the best swag packages of any local running event.
Best Places to Watch
Start/Finish Line on Oakland Avenue – Feel the rush as runners take off and sprint toward the finish.
Kensington Square Block Party – A lively area for families to gather, complete with music, food, and fun activities.
Camp Bar's Outdoor Patio – A great place to watch the action while enjoying a drink and relaxing on one of Shorewood’s outdoor dining patios.
After the race, keep the celebration going at some of Shorewood’s best local spots for a drink or meal:
Three Lions Pub – A British-style pub with a welcoming atmosphere, perfect for celebrating with fellow runners.
Camp Bar – Rustic, Northwoods vibes with craft cocktails and a great selection of beer.
Cloud Red – A stylish bar with a great outdoor space and a solid menu of small plates.
Nino’s Southern Sides – Comfort food at its best, with fried chicken and mac & cheese that hits the spot.
Hubbard Park Beer Garden – If the weather’s nice, grab a picnic table along the Milwaukee River and unwind with a cold drink.
How to Get Involved
Thinking about signing up? You can race in just the Shorewood Mile or take on the two-night challenge by running both Shorewood and Downer Ave! Space is limited, so register early to secure your spot.
For more details and to sign up, visit the official Dairyland Mile page.
For more family-friendly summer races, see our guide to best Milwaukee Family Fun Runs in 2025.
